AIGA: futurescoping

This may be an interesting insight into how to gather and develop ideas for the future of a professional organization:

http://www.core77.com/blog/case_study/the_aiga_research_project_by_ziba_part_6_the_final_winnowing_-_evaluate_evaluate_evaluate_25808.asp

It may also be a very expensive design consultancy trying to justify their price with a ream of bullshit. Genuinely unsure.